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Integrated Campaign

The USA's First Official Language (Unofficially)

Duolingo is the most popular language-learning app, helping 500 million people expand their vocabulary – and their view of the world. This is especially important in a large continent like the USA, where a majority of people can only speak English… even though there’s never been an official national language.

Mentor: Klaus Bender

Copywriter & Art Director: Brooke Cheney

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

â’¸ 2023 Brooke Cheney 

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